Most people break out the fire hose and drown their friends and family with a completely pointless barrage of facts and figures on why their opportunity has the best corporate team, compensation plan, products and up-line support.
Take a deep breath…
Your job is just to get people in front of your “power tool” which should be no longer than about 10 minutes and should serve the purpose of separating your list into the “I’m interested” or “I’m not interested” category. .
You are not selling your product, your opportunity or even yourself; what you are selling is TIME.
You need to make it worth somebody’s time to take 15 minutes, an hour or an evening out of their busy lives to check out what you are doing. Use your credibility and relationship to let people know that it may or may not be for them but you would not waste their time and they very much need to see what is happening with your product/business.
If you feel like you are bugging, begging or selling than you are doing it wrong! Make your invite direct and simple. What annoys friends and family is when you start to talking out of character. You would be amazed at how refreshed people are when you cut to the chase.
Here is an example of how it could go…
Introduce yourself, QUICKLY get past the formalities of how you doing and how have you been. Let people know by your tone of voice that you called for a reason and then get to it!
“Bob, I’d love to say I’m calling just to catch up but I’m not… the reason behind the call is that I’m extremely excited about a new business I just started and right now I’m just getting the word out. I don’t have time to explain everything now, but I’m working with a product/company called “YourCompanyName”, have you heard of it? OK, well… regardless, all I’m here to ask for is 10 minutes of your time. I know that this may or may not make sense for you, but I’m very committed to making this business a success and your 10 minutes would mean a lot to me.
The Universal Objection Torch: “I’m asking you to take a look at what I’m working on, it’s not going to offend me if you decide it doesn’t make sense for you… but I’m not going to lie, it probably will hurt me a bit if you don’t trust me enough to take 10 minutes of time out of your day ”.
Don’t throw up!
More than likely a lot of people will want to know more right on the phone. Remember that your sole purpose is to get the prospect to commit to listening to the sizzle call, view your website or watch the DVD. In order to assure the prospect’s participation, you need to keep the curiosity level very high. Saying too much kills curiosity so once again… DO NOT do the full presentation… KEEP IT BRIEF. Keep your level of excitement high and talk with confidence and a smile.
{ 2 comments }
