Old School Networkers Laugh @ Tiny Checks Of “Internet Gurus”

Imagine a room full of people buzzing with excitement in anticipation of the coming presentation where they will finally get to learn what all the buzz is about. The best part is that this happens every week and each meeting is bigger than the last. You’ve had to get a bigger room twice in the past two months. This is the power of old school MLM.

Network marketing has gone through some dramatic change in the past 20 years and especially within the past 4 years as the internet and web 2.0 technologies have overhauled the very fundamentals of the MLM industry.

There are two primary schools of thought out there. First you have the old school networkers who pretty much have ignored the very fact that the internet was ever invented. They still teach people to make the list, attend weekly hotel meetings, schedule 2 on 1 coffee shop and lunch meetings, do three way calls and all rest of the old school network marketing strategies.

Contrary to the ramblings of all the internet aged networking “gurus”, these old school techniques still work very well. In fact, the Thursday before Christmas of ’07 I personally witnessed a hotel meeting at a Chicago hotel that had in excess of 600 people in attendance.

Since that time I’ve witnessed several other meetings for several other companies that are thriving just as strong today as their ancestors 10 years ago. I’ve witnessed and lead weekly meetings that grow exponentially week after week after week. There are companies that you’ve never heard of that are still cranking out billions of dollars in sales primarily driven through home and hotel meetings.

This is still a people business and people are slow to change. They still want a business they can touch and feel. They still want to work with people they know and trust. They still want to shake hands and have a comfort level with the people they are working with that is tough to create on the internet.

Old school network marketing is NOT dead and it will never die because it is the backbone of the industry. This business is still about taking a product or service of real tangible value to the people that you know love and trust.

If you are not willing to share your company/product with the people you love then you should reconsider your company before you jump on the bandwagon that old school network marketing died with the dawn of the internet.

So if old school MLM is NOT dead then what of all these college dropouts touting all over the internet that you can throw your list out the window and laugh at all the idiots attending weekly meetings and trainings. The reality is that they are not wrong either, at least not entirely.